Our philosophy.
We believe that Conscious Beauty is the future of beauty.
Cleane ingredients, sustainable packaging and feeling good in your own skin.
Innovative formulas
We are driven by innovation. Instead of trying to make existing products better, we start with a blank page and create new and sustainable beauty products.
Natural ingredients
We are very conscious about our formulas. Where possible, we eliminate synthetic, potentially harmful ingredients and replace them with natural alternatives.
Sustainable packaging
We care about our packaging just as much as we care about what's inside. gitti products come in packaging with minimal ecological impact according to our own sustainable guidelines: reduce, reuse, recycle.
Vegan & eco-friendly
We care about animals and the environment. All gitti products are 100% vegan, under ethical conditions in the EU. All gitti products are shipped CO2 neutral.
Our values.
Allclusivity
We live diversity - in everything we do. gitti doesn’t follow norms or standards. gitti is for everyone.
Authenticity
We believe in realness and transparency. We celebrate your raw and genuine self - and share ours with you just as transparently.
Community
gitti is made with and for you. You always comes first and is always at the centre of everything we do.
Change
We want to drive & inspire positive change – in the beauty industry and beyond. We rethink beauty. Everything we do aims to change things for the better. Step by step.
Sustainability
We make beauty conscious & sustainable. We strive to have minimal impact on our ecosystem and change things for the better - for you and our planet.
Innovation
We revolutionise the beauty industry. We are questioning the status quo - delivering new and innovative solutions and approaches - in everything we do.
Allclusivity
We live diversity - in everything we do. gitti doesn’t follow norms or standards. gitti is for everyone.
Authenticity
We believe in realness and transparency. We celebrate your raw and genuine self - and share ours with you just as transparently.
Community
gitti is made with and for you. You always comes first and is always at the centre of everything we do.
Change
We want to drive & inspire positive change – in the beauty industry and beyond. We rethink beauty. Everything we do aims to change things for the better. Step by step.
Sustainability
We make beauty conscious & sustainable. We strive to have minimal impact on our ecosystem and change things for the better - for you and our planet.
Innovation
We revolutionise the beauty industry. We are questioning the status quo - delivering new and innovative solutions and approaches - in everything we do.
Conscious Beauty manifesto.
We create innovative and sustainable beauty products that are better for you and our planet.
For us, conscious beauty is the future of beauty: it's not just about how you look, it's about how you feel. When you embrace your unique self from the inside out and live your life to the fullest, your energy radiates to all those around you.
We don't strive for perfection as we believe this is neither sustainable nor enjoyable.
We believe in real, authentic beauty. We believe beauty is for everyone.
We know we're just at the beginning and that we can't do it alone. Changing an entire industry requires true heroines and heroes to lead the way. Product by product, ingredient by ingredient. We might be only 80% there, but we're 100% committed.
On the way to a better future, every step counts.
Are you in?
We don't strive for perfection as we believe this is neither sustainable nor enjoyable.
We believe in real, authentic beauty. We believe beauty is for everyone.
We know we're just at the beginning and that we can't do it alone. Changing an entire industry requires true heroines and heroes to lead the way. Product by product, ingredient by ingredient. We might be only 80% there, but we're 100% committed.
On the way to a better future, every step counts.
Are you in?
