Our philosophy.
We believe that conscious beauty is the future of beauty.
It’s about clean ingredients, sustainable packaging and being comfortable in your skin.
Innovative formulas
We're driven by innovation. Instead of trying to improve existing products, we start from scratch to create our new and sustainable beauty products.
Plant-based ingredients
We're very conscious about what's in our nail colours. We eliminate synthetic, potentially harmful ingredients and replace them with natural alternatives.
Sustainable packaging
We care about our packaging just as much as we care about what's inside. gitti products come in packaging with minimal ecological impact according to our own sustainable guidelines: reduce, reuse, recycle.
Vegan & eco-friendly
We care about animals and the environment. All gitti products are 100% vegan, produced with minimal ecological impact, under ethical conditions in the EU. All gitti products are shipped CO2 neutral.
Our values.
Allclusivity
We live diversity - in everything we do. gitti doesn’t follow norms or standards. Beauty is for everyone.
Authenticity
We believe in realness and transparency. We celebrate your raw and genuine self - and share ours with you just as transparently.
Community
gitti is made with and for our community. Our community always comes first and is always at the centre of everything we do.
Change
We want to drive & inspire positive change – in the beauty industry and beyond. We want to rethink beauty and have a social impact. Everything we do aims to change things for the better.
Step by step.
Sustainability
We want to make beauty sustainable. We strive to have minimal impact on our ecosystem and change things for the better - for you and our planet.
Innovation
We want to revolutionise the beauty industry. So we're always questioning the status quo - delivering new and innovative solutions and approaches - in everything we do.
Allclusivity
We live diversity - in everything we do. gitti doesn’t follow norms or standards. Beauty is for everyone.
Authenticity
We believe in realness and transparency. We celebrate your raw and genuine self - and share ours with you just as transparently.
Community
gitti is made with and for our community. Our community always comes first and is always at the centre of everything we do.
Change
We want to drive & inspire positive change – in the beauty industry and beyond. We want to rethink beauty and have a social impact. Everything we do aims to change things for the better.
Step by step.
Sustainability
We want to make beauty sustainable. We strive to have minimal impact on our ecosystem and change things for the better - for you and our planet.
Innovation
We want to revolutionise the beauty industry. So we're always questioning the status quo - delivering new and innovative solutions and approaches - in everything we do.
Conscious beauty manifesto
We're driven by innovation and making sustainable beauty products that are better for you and our planet.
For us, conscious beauty is the future of beauty: it's not just about how you look, it's about how you feel. When you embrace your unique self from the inside out and live your life to the fullest, your energy radiates to all those around you.
Together we're changing the game and freeing ourselves from superficial beauty ideals. Together we're rethinking beauty.
We don't strive for perfection as we believe this is neither sustainable nor enjoyable.
We believe in real, authentic beauty. We believe beauty is for everyone.
We know we're just at the beginning and that we can't do it alone. Changing an entire industry requires true heroines and heroes to lead the way. Product by product, ingredient by ingredient. We might be only 80% there, but we're 100% committed. On the way to a better future, every step counts.
Are you in?
Together we're changing the game and freeing ourselves from superficial beauty ideals. Together we're rethinking beauty.
We don't strive for perfection as we believe this is neither sustainable nor enjoyable.
We believe in real, authentic beauty. We believe beauty is for everyone.
We know we're just at the beginning and that we can't do it alone. Changing an entire industry requires true heroines and heroes to lead the way. Product by product, ingredient by ingredient. We might be only 80% there, but we're 100% committed. On the way to a better future, every step counts.
Are you in?
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