Let's rethink beauty.

As a beauty brand, people are at the heart of everything we do. Our community: our customers, followers, influencers, our team, and ourselves. We are constantly inspired and influenced by people. This means diverse opinions, tastes, minds, habits, emotions. Its about diversity. The diversity of beauty – inside and out. 

We don’t just want to focus on appearances. We believe that beauty goes deeper. We believe that diversity goes deeper. We see beauty in individual, authentic and inspiring radiance. Instead of just outer beauty, we want to focus on being, on who you are.

For us as a Conscious Beauty Brand, it’s important to communicate that beauty and diversity are much more than just appearance. It’s about how you feel and embracing your unique self from the inside out. Beauty products can express your own personality and accentuate your individual radiance. Beauty products can let you be you.

About us.

We're here to revolutionise the beauty industry. And it's our mission to make beauty conscious and sustainable.
That's why we make innovative beauty products with sustainable packaging that are better both for you and for our planet.
The power of beauty and mindfulness combined: we make beauty sustainable by caring for ourselves and our planet. We want to wake up this industry and offer better alternatives. 
Conscious beauty. Better for you. Better for our planet.

Concious beauty manifesto

We are driven by innovation and make sustainable beauty products that are better for you and our planet.

For us, conscious beauty is the future of beauty: it is not just about how you look, it is about how you feel. When you embrace your unique self from the inside out and live your life fully, your energy radiates to those around you.

Together we are changing the game and freeing ourselves from superficial beauty ideals. Together we rethink beauty.


We do not strive for perfection as we believe this is neither maintainable nor enjoyable.
We believe in real, authentic beauty. We believe beauty is for everyone.

We know that we are just at the beginning and we cannot do it alone. Changing an entire industry requires true heroines and heroes who lead the way. Product by product, ingredient by ingredient. We might only be 80% there, but we are 100% committed. On the way to a better future, every step counts.

Are you in?


We do not strive for perfection as we believe this is neither maintainable nor enjoyable.
We believe in real, authentic beauty. We believe beauty is for everyone.

We know that we are just at the beginning and we cannot do it alone. Changing an entire industry requires true heroines and heroes who lead the way. Product by product, ingredient by ingredient. We might only be 80% there, but we are 100% committed. On the way to a better future, every step counts.

Are you in?

gitti's story.

"What would you do if you weren't afraid?"

When I was asked the question, "What would you do if you weren't afraid?" the first thing I thought of was nail varnish. To begin with, the thought was so strange to me, I couldn't even articulate it. Once I got home, I immediately started researching it - for the first time in my life. And what I discovered was terrifying.

Did you know, for instance, that some nail polishes actually uses crushed-up insects and fish scales as colour pigments? Since then, I've not been able to get free from the idea that there must be a better alternative – one that’s healthier and more sustainable. I want to revolutionise the beauty industry, and develop new kinds of products that are better – both for us and for our planet.

There was no better name for this ambitious venture than my mother’s nickname, Gitti. She always encouraged me to take a stand for my dreams. Now, gitti is no longer a dream. We are growing and have big plans ahead of us.

- gitti founder Jenni -

Did you know, for instance, that some nail polishes actually uses crushed-up insects and fish scales as colour pigments? Since then, I've not been able to get free from the idea that there must be a better alternative – one that’s healthier and more sustainable. I want to revolutionise the beauty industry, and develop new kinds of products that are better – both for us and for our planet.

There was no better name for this ambitious venture than my mother’s nickname, Gitti. She always encouraged me to take a stand for my dreams. Now, gitti is no longer a dream. We are growing and have big plans ahead of us.

- gitti founder Jenni -

Our team.

Conscious beauty made in Berlin.

We're the team behind gitti. Living diversity in everything we do, we're united in our belief in real, authentic beauty. We strive every day to revolutionise the industry, to make it conscious and sustainable for our community and our planet. We believe that our many different experiences and perspectives are our biggest strength. It's only by staying curious and constantly learning from our community that we can make a difference. Based in & inspired by the colourful streets of Berlin, we share our inspirations, exchange ideas and bring gitti to life together. We might be only 80% there – but we're 100% committed.

From the gittiverse.

Get a sneak peek behind the scenes.

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iDEAL
Bancontact
Visa
Mastercard
Klarna
PayPal
Amazon
Apple Pay